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weather communications

Southeasterners Perceive Tornado Risk Dangerously Different Than They Should, Especially at Night

March 17, 2021 · 0 comments

“Sleep with your phone on!”: Messaging for Nighttime Tornadoes

October 9, 2020 · 0 comments

Eulerian Weather, Lagrangian Lives

September 29, 2020 · 0 comments

Hurricane Sally’s Extreme Flood Potential

September 16, 2020 · 0 comments

Keeping Score When Temperature Records Are the Expectation

August 19, 2020 · 0 comments

When Hurricanes Become Machines…or Monsters

May 28, 2020 · 0 comments

Is It Just Us…or Was That the BBQ Talking?

January 25, 2018 · 0 comments

With Floods or Baseball, It’s a Game of Percentages

November 21, 2017 · 0 comments

Naming Winter Storms: Time for Community Cooperation

September 21, 2015 · 8 comments

Summer Meeting Leads to Summer Tweeting

August 5, 2015 · 0 comments

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    • (Additional) reflections on geoengineering.
      The recent NASEM report on geoengineering prompted some discussion yesterday on our daily AMS Policy Program call. One of my office mates made a couple of observations: Re “geo-engineering-has-always-been-with-us:” Bill, if that’s true, then in addition to looking at solar … Continue reading →
      William Hooke
    • Reflection (and reflecting sunlight): part and parcel of humanity’s critical infrastructure.
      “The U.S. solar geoengineering research program should be all about helping society make more informed decisions.” – Christopher Field Reflection is a uniquely human trait, or nearly so; some might say it is one of our species’ best and most … Continue reading →
      William Hooke
    • The right kind of national conversation.
      “Leaders spend 80% of their time on problems, and 20% of their time on opportunities. They should reverse that ratio.” [1] The Pareto principle (or more informally, “the 80-20 rule”) has been around for a long time, though not always … Continue reading →
      William Hooke
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