Making the Public Aware of the Science

by Skyler Goldman, Florida Institute of Technology, Student Contributor
I sometimes feel like the whole purpose—or at least the effective application—of meteorology depends on being able to communicate to people who are not as knowledgeable in our subject.  And yet the difficulty of this task is overwhelming. This was acknowledged from the outset at the Presidential Forum on Monday.
“We don’t serve you, the scientists, very well, and I want to change that,” Claire Martin, the chief meteorologist of the Canadian Broadcasting Corporation said of the communication between scientists and the public.  It’s an important statement, and one that seemed to be agreed upon by the rest of the panel.
“Scientists live and die by how their work is represented,” Tom Skilling of WGN Chicago said, adding that if they are not represented well, then they have no interest in communicating with the broadcast meteorologists and other meteorologists who communicate with the general public.  It’s an issue facing our entire field, especially with important climate change topics knocking on the door.
It’s a simple concept: if the scientists who are doing the work of studying our changing climate are not getting the credit they deserve nor getting their entire story out there accurately, then they could lose interest in dealing with those responsible for communicating the science.  In a society of three-minute weather broadcasts and one-page weather reports, it’s a delicate balance between telling the whole story and leaving something out.  Someone—either scientists or journalists—is not going to get their way.  So how does our field get around it?
An audience member threw out an interesting point.  If the public is paying for the research, then shouldn’t they be able to read the work in a language they understand?  This scientist cited a paper he wrote in “regular” English as opposed to “scientific” English, and said that it was instantly rejected by the editor for sounding too “unintelligent.” This scientist suggested that journals publish two versions of every paper, one for the scientific community and one for the general public.
The idea is somewhat revolutionary, and it was denounced by another scientist who claimed that he wasn’t sure that the public would even “care about his work.”  Why go through the trouble?
But shouldn’t the public get to decide what they care about?  I think those of us in the sciences tend to overlook just how intelligent the public can be.  Making more scientific work available to the public in plain language would increase awareness.  Then, of course, the public would need to have access to such articles.  Unless you’re in college or working in the field, you’re probably not even aware that these journal articles exist, let alone have a subscription.  It’s not like you can browse meteorology journals at Barnes and Noble or Borders.  Access to science should not be limited by a caste system based on wealth or education.  It should be available to all so the public can make their own decisions. Perhaps the public would be better prepared for weather and climate if they could form their own opinions.
Tom Skilling said that we as meteorologists “haven’t done a good job of preparing the public [for climate change].”  Martin Storksdieck added that we “have done a poor job of telling not only what we can do, but what we can’t.”  Perhaps the scientists wouldn’t be misrepresented if the general public could read their work.  Maybe we don’t have to re-write articles as the one scientist suggested, but it would be a start.  Sure it requires more work, but whoever said communicating was easy?

Broadcast Meteorology Award Winner Conveys Serious Science, Serious Fun

Bryan Busby, chief meteorologist for KMBC-TV in Kansas City, is the 2011 recipient of The AMS Award for Broadcast Meteorology. Busby received his award Wednesday evening at the 91st AMS Awards Banquet, held at the Washington State Convention Center in Seattle.
Established in 1975, the AMS award for Broadcast Meteorology recognizes a broadcast meteorologist for sustained long-term contributions to the community through the broadcast media, or for outstanding work during a specific weather event. Busby , who is the number one-rated meteorologist in the Kansas City metro area, was selected as this year’s winner for outstanding weather communication, mentorship, and sustained dedication to the public, and for service to the AMS broadcast community.
Busby has been a fixture on TV in Kansas City for 26 years. The Front Page caught up with him to learn about how he connects to the community and delivers weather information and forecasts that viewers can easily understand and use. “Not everyone goes through dynamic meteorology, therefore the only way to relate to them is to give them an analogy or another term that they can relate to, and hopefully through that there’s some tacit education—they don’t know that they’re learning while just listening. That’s the key.”
During the interview, which you can view below, he relays tales of the fun the station has with him on-air each Ground Hog’s Day, as well as a touching moment where he tells about visiting a nursing home and talking with an elderly viewer who is a big fan: “I said, it must get lonely, since she outlived her husband, and all the grandkids moved away and all the kids moved away. And she said, ‘No, no. My friends visit me every day … you’re one of them.’ And it just hit me like a ton of bricks.” He says for someone to take away something meaningful from the very brief time he’s on and then feel comfortable enough to say something like that to him “still just blows me away.”

Remembering His Past, Diversity Award Winner Creates Opportunity for Others

J. Marshall Shepherd, professor of atmospheric sciences and geography at the University of Georgia, is the 2011 recipient of The Charles E. Anderson Award. The AMS is honoring Dr. Shepherd for his outstanding and sustained contributions in promoting diversity in the atmospheric sciences through educational and outreach activities for students and scientists in multiple institutions.
The Front Page caught up with Shepherd to learn about some of his accomplishments as well as the institutions he partners with in building diversity. In the interview, which you can watch below, Shepherd also reveals his philosophy for taking on this challenge. He says that although his parents were educators, he remembers how it was growing up in a single-parent home that was far from traditional. The experience helped him shape his beliefs: “I know that there are others out there with similar backgrounds and I think it’s important to kind of convey the philosophy that, regardless of what your background and your circumstances are, if you set goals, you work hard, and maintain a certain value, philosophy, and morals, then I think you can go as far as you want to go.”

Shepherd will receive The Charles E. Anderson Award, which is in the form of an inscribed wooden book, Wednesday evening at the the AMS Awards Banquet (Washington State Convention Center halls 6A-B-C-D).

Jule G. Charney Award Winner Honored for Advancing Frontier in Mountain Meteorology

Ronald B. Smith, Damon Wells Professor of Geology and Geophysics at Yale University, is the 2011 recipient of the Jule G. Charney Award. The award is in the form of a medallion. The Jule G. Charney Award is granted to individuals in recognition of highly significant research or development achievement in the atmospheric or hydrologic sciences. The AMS is honoring Dr. Smith for his fundamental contributions to our understanding of the influence of mountains on the atmosphere through both theoretical advances and insightful observations.
The Front Page spoke with Smith to learn more about him and his award-winning research. In the interview, which you can view below, he says that while he has been able to answer “maybe a third of the outstanding questions” about mountain meteorology in his career, recent graduates interested in this field of research will find many more that they can take on to advance the science.

Smith will receive The Jule G. Charney Award at Wednesday evening’s Awards Banquet (Washington State Convention Center halls 6A-B-C-D).

NCAR Scientist to Receive Rossby Research Medal and AMS Service Award

Joe Klemp, senior scientist with NCAR, is the 2011 recipient of meteorology’s most prestigious award: The Carl-Gustaf Rossby Research Medal. Additionally, Dr. Klemp is this year’s recipient of The Charles Franklin Brooks Award for outstanding contributions to advance AMS publications and education. He is an active member of the AMS Publications Commission, having served in the past as its commissioner.
The AMS awards the Rossby Research Medal to individuals on the basis of outstanding contributions to the understanding of the structure or behavior of the atmosphere. Klemp is being honored for illuminating the dynamics of mountain waves and thunderstorms, and for his contributions to improvements in numerical techniques and community models.
The Front Page recently sat down with Klemp to learn more about him and his career-spanning research. In the interview, which you can view below, he explains how the offer of a post-doctoral research position at NCAR “really changed the whole direction of my career.”

Klemp will receive his medal and service award at the AMS Awards Banquet Wednesday at 7 p.m. in the Washington State Convention Center, Hall 6A-B-C-D.

The Raj and Steve Show, Episodes 2 and 3

Your Conference Co-Chairs, Raj Pandya and Steve Ackerman, have been gleaning insights into the communication of weather and climate during the meeting. Episodes 2 and 3 of their continuing quest for Annual Meeting wisdom are available on the Ametsoc YouTube channel. In Episode 2, Steve (sensitively acknowledging Raj’s letdown of expectations for the Chicago Bears) talks about how science-driven information sometimes unintentionally creates high expectations for certainty when in fact uncertainty is a key to using such information wisely:

Then in Episode 3, Raj notes that scholars continue to puzzle over the communicative power of pictures, but have a firm grasp of the power of the word. Words, Raj points out, have the power to create pictures of their own, ultimately trumping numbers in their ability to motivate and convince an audience:

A New Way to Look at Tornadoes

Its official release isn’t until next month, but the newest AMS book, Economic and Societal Impacts of Tornadoes, is debuting here in Seattle. The authors, Kevin Simmons and Daniel Sutter, are economists who gathered U.S. tornado casualty data from sources such as NOAA and the U.S. Census and used an economic approach to evaluate the National Weather Service’s efforts to reduce those casualties.  The communication theme is a significant aspect of their analysis, and their book discloses some interesting findings on the efficacy of tornado warnings in the United States. The authors sat down with us at the Meeting to discuss their book and research.
[And remember that other AMS books can be purchased at the skybridge near the AMS Resource Center (Exhibit Hall 4D). Signings will also be held there throughout the week–watch for the tweets!]

Serendipity Culminates in 'Highly Significant' Award

Frank Marks, Director of NOAA’s Hurricane Research Division, believes in serendipity. He jumped at an opportunity to conduct radar research on tropical cyclones for the Division some 30 years ago following a field project in western tropical Africa. There, in Dakar, he had serendipitously met his mentor, Verner E. Suomi, and hasn’t looked back since.
On Wednesday at the Awards Banquet (7 p.m. in the Washington State Convention Center, Hall 6A-B-C-D), the AMS will present Dr. Marks with the Verner E. Suomi Award for creative use of airborne Doppler radar and other technologies to advance the understanding of the dynamics of tropical cyclones. The AMS grants this award annually to individuals in recognition of highly significant technological achievement in the atmospheric or related oceanic and hydrologic sciences.
The Front page sat down with Marks to learn more about him and his career-spanning research. While wrapping up the interview, which you can watch below, he shared this perspective: “When an opportunity presents itself, you take it. That’s how I’ve lived my life.”

Science Meets Art on Floor 2

Art is a method of communication, a dialogue between artist and audience. The exhibit “Forecast: Communicating Weather and Climate,”  currently on display on the second floor of the convention center, is also about communication between artists and scientists.  The collaborative exhibit paired up Washington State artists with forecasters, climatologists, and atmospheric scientists with the idea that looking at weather and climate through a different lens opens up a new viewpoint and ultimately greater understanding.   The end result is not only interesting artwork but what turned out to be enlightening experiences for those involved. Here’s one of the two interviews with the artists and scientists up on Ametsoc YouTube:

If you haven’t already, stop by to view the photography, paintings, and sculptures that portray the weather in a way you may not have seen before.
For more from the scientists’ perspective, take a look at University of Washington science writer Vince Stricherz’s article.

Nationwide Network of Networks–Now Is the Time for Your Input

by George Frederick, Chair, AMS Ad Hoc Committee on Network of Networks
Today’s Town Hall (WSCC 606, 12:15-1:15 pm) on the Nationwide Network of Networks (NNoN) coincides with the availability of a draft report by our committee, available online for comment and review.
The report is a result of the AMS’s intensive response to the 2009 National Research Council (NRC) report entitled, Observing the Weather and Climate FROM THE GROUND UP A Nationwide Network of Networks. It summarized the work of a committee of the NRC’s Board on Atmospheric Sciences and Climate charged with developing “…an overarching vision for an integrated, flexible, adaptive, and multi-purpose mesoscale meteorological observation network….”  In “… identifying specific steps…that meet(s) multiple national needs…” the committee was given five guidelines:

  • Characterize the current state of mesoscale observations and purposes;
  • Compare the US mesoscale atmospheric observing system to other observing system benchmarks
  • Describe desirable attributes of an integrated national mesoscale observing system;
  • Identify steps to enhance and extend mesoscale meteorological observing capabilities so they meet multiple national needs; and
  • Recommend practical steps to transform and modernize current, limited mesoscale meteorological observing capabilities to better meet the needs of a broad range of users and improve cost effectiveness.

The committee focused on the planetary boundary layer extending from 2 meters below the surface to 2-3 kilometers above in the United States, including coastal zones.  Forecast time scales ranged up to 48 hours.  It considered the roles of federal, state and local governments as well as the private sector.  The goal was to guide development of “an integrated, multipurpose national mesoscale observation network.”



In reaction to the NRC report the AMS formed an ad hoc committee under its Commission on the Weather and Climate Enterprise to address the report’s recommendations and provide venues for community discussion and response.  The committee launched its effort at the AMS Community Meeting in Norman, Oklahoma, in August 2009.  Subsequently, six working groups have been busy addressing the recommendations in the NRC report.
The committee shares the vision of the NRC study, in which, ultimately, a “central authority” is required for the success of any nationwide network of networks. Traditional public-private-academic relationships will need to adjust to this new way of doing business—this will be a challenge for the entire community.
Other key recommendations include

  • A stakeholder’s summit should be convened at an early date to foment the NNoN initiative and continue the momentum achieved to date.  Implementation plans should be a follow-on result of this summit.
  • As funding for a NNoN will be a challenge, an implementation strategy should be developed that prioritizes systems based on their economic benefits; e.g., it was evident that systems to improve observations of the earth’s boundary layer would benefit multiple users (wind energy, aviation, forecasting onset of convective activity) and should be given a high priority.
  • Ongoing R&D and treating all networks (new and old) as perennial testbeds will be essential to success in constantly assessing and improving the member networks of the NNoN and developing new and innovative methods for observing earth’s boundary layer.
  • That the NNoN adopt the Unidata Local Data Manager to provide the communications backbone for the NNoN.
  • Metadata will be mandatory for applying data from the NNoN, and a combination of ISO 19115-2 and SensorML is recommended for the NNoN’s adopted metadata standards. Minimal and recommended sets of metadata elements should be adopted and well documented by the NNoN
  • The human dimension must be considered when developing the NNoN and is key to engaging stakeholders and network operators as the market is developed.  User assessments and education will be key parts of this effort.