weather communications

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William Hooke’s Blog

• Want to reduce weather hype, weather blame? Then build weather resilience.
  The term “news cycle” connotes coverage of an event, followed by reporting on reactions to the earlier reports by prominent figures and the general public. With the advent of cable, the proliferation of channels, and internet alternatives to broadcast and … Continue reading → […]
  William Hooke
• Schumpeter’s gale.
  A victim of Schumpeter’s Gale…                                     …and the man himself Named tropical storms have been with us for decades; Andrew, Katrina, Sandy and other … Continue reading → […]
  William Hooke
• Craig McLean selected as Assistant Administrator for NOAA’s Office of Oceanic and Atmospheric Research.
  “If you want to move a barge, and you kick it – you’ll just hurt your foot. But if you lean against it, pretty soon it has to move your way.” – Joseph O. Fletcher Joe Fletcher, former NOAA OAR … Continue reading → […]
  William Hooke