“Media” Is Short for “Meteorology”

September 14, 2010 · 1 comment

Studies of local TV news have been telling us this story for years: weather is what drives people to the media. Now, Nielsen Co. is saying the same thing about smart phone applications use. Weather app downloads rank near the top for all platforms.

Here’s a chart from their study, announced today at the AppNation conference in San Francisco, as reported by SDTimes.