Studies of local TV news have been telling us this story for years: weather is what drives people to the media. Now, Nielsen Co. is saying the same thing about smart phone applications use. Weather app downloads rank near the top for all platforms.
Here’s a chart from their study, announced today at the AppNation conference in San Francisco, as reported by SDTimes.
[...] The AMS recently blogged about a study from Nielsen that shows, among other things, that weather applications are at or near the top in downloads for Apple, Blackberry, Android, and Windows Mobile handhelds. And by “weather applications”, I mean The Weather Channel’s app: Source: Software Development Times [...]