“Media” Is Short for “Meteorology”

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William Hooke’s Blog

• “Forecasting the weather” vs. “protecting life and property?”
  A big leap. Just how big a leap? And why? Why is it so difficult to go beyond a forecast of the weather, an inherently chaotic system, to using that forecast to protect life and property? What makes that seemingly … Continue reading →
  William Hooke
• Weather services and social science: the tail (re)-discovers the dog.
  For the past year or so it’s been my privilege to be part of a National Academy of Sciences study on social and behavioral sciences and the weather enterprise. We’re in the process of concluding the study; the findings and … Continue reading →
  William Hooke
• A televised red-blue debate on climate change?
  One of the topics that came up while I was on the road for the past month. Haven’t seen anything more on it this past week, so this post may be “kicking a dead horse.” (In any case, this horse … Continue reading →
  William Hooke