“Media” Is Short for “Meteorology”

William Hooke’s Blog

• (Additional) reflections on geoengineering.
  The recent NASEM report on geoengineering prompted some discussion yesterday on our daily AMS Policy Program call. One of my office mates made a couple of observations: Re “geo-engineering-has-always-been-with-us:” Bill, if that’s true, then in addition to looking at solar … Continue reading →
  William Hooke
• Reflection (and reflecting sunlight): part and parcel of humanity’s critical infrastructure.
  “The U.S. solar geoengineering research program should be all about helping society make more informed decisions.” – Christopher Field Reflection is a uniquely human trait, or nearly so; some might say it is one of our species’ best and most … Continue reading →
  William Hooke
• The right kind of national conversation.
  “Leaders spend 80% of their time on problems, and 20% of their time on opportunities. They should reverse that ratio.” [1] The Pareto principle (or more informally, “the 80-20 rule”) has been around for a long time, though not always … Continue reading →
  William Hooke